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Measuring Realness: Engagement Isn’t Everything
Visibiltiy, Engagement Rhiannon Cooper Visibiltiy, Engagement Rhiannon Cooper

Measuring Realness: Engagement Isn’t Everything

You post something thoughtful, vulnerable, and genuinely helpful. Three likes. Two generic comments. Meanwhile, someone's lunch photo gets 200 likes and dozens of fire emojis.

The message feels clear: your meaningful content doesn't matter. But here's what I need you to understand: Engagement is a vanity metric disguised as a success indicator. High engagement doesn't mean high impact, and building something real requires measuring different things entirely...

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