Strategies
Measuring Realness: Engagement Isn’t Everything
You post something thoughtful, vulnerable, and genuinely helpful. Three likes. Two generic comments. Meanwhile, someone's lunch photo gets 200 likes and dozens of fire emojis.
The message feels clear: your meaningful content doesn't matter. But here's what I need you to understand: Engagement is a vanity metric disguised as a success indicator. High engagement doesn't mean high impact, and building something real requires measuring different things entirely...
Creating a Content Calendar That Doesn’t Feel Like Homework
You've tried the content calendars with every post planned six months in advance, colour-coded by platform, with perfectly timed posting schedules. You lasted about three days before it felt like a prison sentence.
Maybe you're not disciplined enough, you thought. Here's the truth: The problem isn't you. Most content calendars are designed for robots, not humans. Let me show you how to create one that works with your brain, not against it...
Show Up, Stay You: How to Grow Without Burning Out
There's a lot of pressure to be visible online. Post more, show up daily, be everywhere, stay consistent. But if you're anything like me, juggling life, work, and your own brain, just hearing that "useful advice" feels exhausting, and that's before you've even started.
The truth is, visibility doesn't have to come at the cost of your wellbeing. You can grow, build something meaningful, and do it without burning yourself out. You don't have to be a machine or hack your way to the top. You're allowed to grow slowly, intentionally, and most importantly, as yourself...