Strategies
Measuring Realness: Engagement Isn’t Everything
You post something thoughtful, vulnerable, and genuinely helpful. Three likes. Two generic comments. Meanwhile, someone's lunch photo gets 200 likes and dozens of fire emojis.
The message feels clear: your meaningful content doesn't matter. But here's what I need you to understand: Engagement is a vanity metric disguised as a success indicator. High engagement doesn't mean high impact, and building something real requires measuring different things entirely...
Creating a Content Calendar That Doesn’t Feel Like Homework
You've tried the content calendars with every post planned six months in advance, colour-coded by platform, with perfectly timed posting schedules. You lasted about three days before it felt like a prison sentence.
Maybe you're not disciplined enough, you thought. Here's the truth: The problem isn't you. Most content calendars are designed for robots, not humans. Let me show you how to create one that works with your brain, not against it...
You Don’t Need to Be an Influencer to Be Impactful
The notification pops up: "Sarah just gained 1,000 new followers this week!" You look at your own follower count and feel that familiar pang of inadequacy. If only you had more followers, you think. Then you could really make an impact.
Here's what I need you to understand: Impact isn't measured in follower counts. It's measured in lives changed. You don't need to be an influencer to be impactful; you just need to show up authentically for the people already listening...
Finding My Authentic Voice: My Journey with Personal Branding
Three years ago, I was completely invisible online. Not because I didn't have things to say, but because everything I tried felt like wearing a costume that didn't fit. I'd write posts that sounded like everyone else. Delete them. Try again.
Today, I run a thriving social media consultancy helping neurodivergent founders build authentic visibility. The journey wasn't about becoming louder—it was about becoming more myself...
Start Messy. Show Up Anyway.
You've been "getting ready" for three months now. Perfecting your brand colorus. Tweaking your bio for the fifteenth time. Waiting for the moment when you finally feel "ready" to show up online.
Here's the truth no one wants to tell you: You will never feel ready. And that's exactly when you need to start. Stop polishing. Stop perfecting. Stop waiting for permission that's never coming...
You’re Not Behind—You’re Building Something Real
I see you scrolling through Instagram at 11pm, wondering how everyone else seems to have it figured out. Another founder with 50k followers. Another success story that makes your own progress feel painfully slow.
Here's what I want you to know: You're not behind. You're building something real. Real growth doesn't announce itself with confetti—it's quiet, steady, and often invisible from the outside...
How I Plan 30 Days of Content in One Afternoon (Without Melting Down)
Let me paint you a picture of my old content planning process: I'd sit down with grand ambitions, open a blank spreadsheet, and immediately feel my brain short-circuit. Thirty days. Thirty posts. All unique. All valuable. All perfectly aligned.
Three hours later, I'd have half a caption and a complete meltdown. Here's what changed everything: I stopped trying to create 30 perfect posts and started building 30 flexible frameworks...
Show Up, Stay You: How to Grow Without Burning Out
There's a lot of pressure to be visible online. Post more, show up daily, be everywhere, stay consistent. But if you're anything like me, juggling life, work, and your own brain, just hearing that "useful advice" feels exhausting, and that's before you've even started.
The truth is, visibility doesn't have to come at the cost of your wellbeing. You can grow, build something meaningful, and do it without burning yourself out. You don't have to be a machine or hack your way to the top. You're allowed to grow slowly, intentionally, and most importantly, as yourself...