Strategies

Creating a Content Calendar That Doesn’t Feel Like Homework
You've tried the content calendars with every post planned six months in advance, colour-coded by platform, with perfectly timed posting schedules. You lasted about three days before it felt like a prison sentence.
Maybe you're not disciplined enough, you thought. Here's the truth: The problem isn't you. Most content calendars are designed for robots, not humans. Let me show you how to create one that works with your brain, not against it...

You Don’t Need to Be an Influencer to Be Impactful
The notification pops up: "Sarah just gained 1,000 new followers this week!" You look at your own follower count and feel that familiar pang of inadequacy. If only you had more followers, you think. Then you could really make an impact.
Here's what I need you to understand: Impact isn't measured in follower counts. It's measured in lives changed. You don't need to be an influencer to be impactful; you just need to show up authentically for the people already listening...

Finding My Authentic Voice: My Journey with Personal Branding
Three years ago, I was completely invisible online. Not because I didn't have things to say, but because everything I tried felt like wearing a costume that didn't fit. I'd write posts that sounded like everyone else. Delete them. Try again.
Today, I run a thriving social media consultancy helping neurodivergent founders build authentic visibility. The journey wasn't about becoming louder—it was about becoming more myself...

Start Messy. Show Up Anyway.
You've been "getting ready" for three months now. Perfecting your brand colorus. Tweaking your bio for the fifteenth time. Waiting for the moment when you finally feel "ready" to show up online.
Here's the truth no one wants to tell you: You will never feel ready. And that's exactly when you need to start. Stop polishing. Stop perfecting. Stop waiting for permission that's never coming...