Strategies
Measuring Realness: Engagement Isn’t Everything
You post something thoughtful, vulnerable, and genuinely helpful. Three likes. Two generic comments. Meanwhile, someone's lunch photo gets 200 likes and dozens of fire emojis.
The message feels clear: your meaningful content doesn't matter. But here's what I need you to understand: Engagement is a vanity metric disguised as a success indicator. High engagement doesn't mean high impact, and building something real requires measuring different things entirely...
Finding My Authentic Voice: My Journey with Personal Branding
Three years ago, I was completely invisible online. Not because I didn't have things to say, but because everything I tried felt like wearing a costume that didn't fit. I'd write posts that sounded like everyone else. Delete them. Try again.
Today, I run a thriving social media consultancy helping neurodivergent founders build authentic visibility. The journey wasn't about becoming louder—it was about becoming more myself...
You’re Not Behind—You’re Building Something Real
I see you scrolling through Instagram at 11pm, wondering how everyone else seems to have it figured out. Another founder with 50k followers. Another success story that makes your own progress feel painfully slow.
Here's what I want you to know: You're not behind. You're building something real. Real growth doesn't announce itself with confetti—it's quiet, steady, and often invisible from the outside...